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Tourism Australia (TA)

agencyOverview.agencyRank
#87 of 142
-100.0%
agencyOverview.agencySpend
agencyOverview.agencySpendYoY
$9.1M
agencyOverview.totalContractValue
2020 - 2025
5.5%
agencyOverview.labourHireContracts
3
agencyOverview.activeContracts
agencyOverview.activeContractsTotal
8
agencyOverview.uniqueSuppliers

agencyProfile.about.titleWithPortfolio

Tourism Australia is the Australian Government agency responsible for the promotion of Australia as a destination for leisure and business tourism, including for business events. Tourism Australia's marketing, trade and consumer research programs are focused on 17 key international markets with the greatest potential to deliver on the Tourism 2020 policy objective to increase overnight visitor expenditure to between $115 billion and $140 billion by 2020.

agencyProfile.about.bodyType
Corporate Commonwealth entity
agencyProfile.about.established
1 July 2004
agencyProfile.about.headOffice
To be confirmed, ACT
agencyProfile.about.website
www.tourism.australia.com

agencyIntelligence.spendingByCategoryTitle

agencyIntelligence.spendingByCategoryDescription

Information technology consultation services
agencyIntelligence.spendingByCategoryContractsCount
71.9%
$6,566,575
Marketing and distribution
agencyIntelligence.spendingByCategoryContractsCount
13.6%
$1,244,977
Data services
agencyIntelligence.spendingByCategoryContractsCount
10.0%
$910,238
agencyIntelligence.spendingByCategoryAdditionalCategories
agencyIntelligence.spendingByCategoryContractsCount
4.5%
$412,126

agencyIntelligence.spendingTrendsTitle

agencyIntelligence.spendingTrendsDescription

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Relationship Health

Supplier partnerships, strength indicators, and retention risk analysis

Lapsed Relationships
8 suppliers
Historical Value$9,133,916
Top 3:
Adobe SystemsQ4 FY24/25
MicrosoftQ3 FY19/20
VML AustraliaQ3 FY21/22